Goodrich Announces Saginaw Theatre Rebuild. Here is the story from Mlive.
“KOCHVILLE TOWNSHIP, MI — The 10-screen movie theater proposed to replace the Saginaw 12would open by Christmas and include wall-to-wall screens, motion effect seats and private party rooms.
Goodrich Quality Theaters Inc. owns and operates the existing theater, at the intersection of Bay and Tittabawassee. If the plan to build a new theater and demolish the Saginaw 12 is approved, the company aims to break ground in mid-April, according to a Goodrich Quality Theaters Inc. news release.
Goodrich aims to debut its first large format, or “Giant Digital Xperience,” auditorium at the new theater, the release states. It would include a 70-foot wide screen with floor-to-ceiling viewing.
It would be the largest screen and auditorium north of Flint, according to the release, and would include all-digital projection, 3D movies, motion effect seats, and stadium, high-back seating.
Grand Rapids-based architectural and civil engineering firm Paradigm Design Inc. recently applied for a site plan review.
The proposed 50,000 square foot multiplex would be built adjacent to the current theater. Paradigm Design and Wolgast Corporation are contracted for the $12 million theater project, the release states. After the new theater is built, the existing theater would be demolished.
“The new Goodrich theater is obviously a very exciting development for our community, and fits beautifully with the growing restaurant and shopping options available on the Tittabawassee and Bay Road corridors,” said Kochville Downtown Development Authority Director Steve King. “This project will result in one of the nicest new theaters in Michigan, right here in Saginaw County.”
Adding, “Goodrich Theaters has been a mainstay of our business community for literally decades, and it’s terrific to see this investment to keep their theater a dynamic attraction for years to come.”
CEO Martin Betz told MLive.com customers can expect to see a modest price increase at the new theater, but that the company offers competitive prices.
The new theater would also offer a frequent moviegoer card, an e-newsletter for discounts and deals, the theater’s longstanding free spring and free fall movies, $1 kids’ summer movies, and live special events, according to the release.
The release also states that current management and staff would be transferred to the new theater.
“We are thrilled that we can build a brand new theater in Saginaw, Michigan,” CEO Martin Betz stated in the release. “This is where our company got off the ground to expand to other cities. The Quad is where I started my career and it will always have a special place in my heart.”
The theater, built in 1974, originally had four screens and was called The Quad.
Betz told MLive.com he got his start as an usher at The Quad.
“That was my first job at a movie theater, back in 79,” he said.
Betz said there has been some outcry from customers over the proposed plan. He said customers have made many memories there over the years, including first kisses and first dates, and he intends to have some sort of memorial event before it is gone.”